Kalyan Banga, our Head of Global Market Research & Analytics, was recently featured in a panel of 30 top market research experts.

While implementing big data project, be mindful of common big data mistakes like wrong KPIs, data and organizational silos, and relying on cheap tools.

A big compilation of major big data, technology and marketing trends that you should keep an eye on in 2015.

Here some simple ways to utilize the wealth of data hidden in customer feedback, and convert it into customer satisfaction.

While leading companies are banking on big data to woo the digital customers, others find the whole big data bandwagon a little overwhelming.

3 Ways to Harness Big Data, for Ecommerce - Practical E-Commerce