Market analytics has many benefits over the traditional, sample-based market research. Driven by technology, market analytics gives deep customer insights.

If you let the capabilities of BI software lead your BI program instead of your own business objectives, the BI user adoption is going to suffer.

Here is the round-up of hand-picked articles about customer experience (CX), customer analytics and big data.

Business function, IT department or a separate big data group; each has its own way of managing the customer analytics. Who ideally should be in-charge?

Follow this 5-step process based on predictive analytics for an effective management of customer churn.

Wondering why your customers hate you in spite of all the steps you take to satisfy them? Lack of a proper understanding of customers might be the reason.