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Empathy is an important driver of customer experience. Read this post to find out how contact centers can empathize with customers and measure it.

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There is a strong correlation between the quality of customer service and the customer sentiments for a brand and profitability of the business.

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Business function, IT department or a separate big data group; each has its own way of managing the customer analytics. Who ideally should be in-charge?

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Here some simple ways to utilize the wealth of data hidden in customer feedback, and convert it into customer satisfaction.

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