Handpicked Customer Lifetime Value Articles for Busy Customer Retention Leaders

CI is multi-dimensional. The goal of any company should be to reach advanced or distinctive level of CI in order to leverage maximum benefits.

The quickest impact of operationalization of CI is in contact centers. Learn what does closing the customer intelligence loop mean and how it helps in CX...

Customer data dispersed across various silos presents a serious problem for customer-centric businesses. Here is how integrating customer data helps.

Market analytics has many benefits over the traditional, sample-based market research. Driven by technology, market analytics gives deep customer insights.

Business function, IT department or a separate big data group; each has its own way of managing the customer analytics. Who ideally should be in-charge?